Data Protection

Exploring the Fintech Revolution: Unleashing the Future of Financial Services

Swiss Fintech Alliance
Via Redondello 24A
6982 Agno


Michael Brüggler

Company Name: Swiss Fintech Alliance

Data protection officer:
Michael Brüggler
+41 79 700 72 41

Based on Article 13 of the Swiss Federal Constitution and the data protection provisions of the Swiss Confederation (Data Protection Act, DSG), every person has the right to protection of their privacy as well as protection against misuse of their data. The operators of these pages take protecting your data very seriously. We treat your data confidentially and by the legal data protection regulations and this privacy policy.

In cooperation with our hosting providers, we make every effort to protect the databases as well as possible against unauthorised access, loss, misuse or falsification.

We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

Using this website, you consent to data collection, processing and use by the following description. This website can generally be visited without registration. Data such as pages accessed or names of files accessed date and time are stored on the server for statistical purposes without this data being directly related to your person. Personal data, in particular name, address or e-mail address, are collected as far as possible voluntarily. The data will not be passed on to third parties without your consent.

Processing of personal data
Personal data is any information that relates to an identified or identifiable person. A data subject is a person about whom personal data is processed. Processing includes handling personal data, regardless of the means and procedures used, in particular the storage, disclosure, acquisition, deletion, storage, modification, destruction and use of personal data.

We process personal data by Swiss data protection law. Furthermore, to the extent and insofar as the EU GDPR is applicable, we process personal data by the following legal bases in connection with Art. 6 (1) GDPR:

  • lit. a) Processing of personal data with the consent of the data subject.
  • lit. b) Processing personal data to fulfil a contract with the data subject and implement corresponding pre-contractual measures.
  • lit. c) Processing of personal data to fulfil a legal obligation to which we are subject under any applicable law of the EU or any applicable law of a country in which the GDPR is applicable in whole or in part.
  • lit. d) Processing of personal data to protect the vital interests of the data subject or another natural person.
  • lit. f) Processing personal data to protect the legitimate interests of us or third parties unless the data subject’s fundamental freedoms, rights, and interests are overridden. Legitimate interests include, in particular, our business interest in being able to provide our website, information security, the enforcement of our legal claims and compliance with Swiss law.

We process personal data for the duration required for individual purpose or purposes. Regarding longer-term retention obligations due to legal and other obligations we are subject to, we’d like to restrict processing.

This website uses cookies. These small text files make it possible to store specific information related to the user on the user’s terminal device while the user is using the website. Cookies make it possible, in particular, to determine the frequency of use and number of users of the pages, to analyse behaviour patterns of page use, and make our offer more customer-friendly. Cookies remain stored beyond the end of a browser session and can be retrieved when you revisit the site. If you do not wish this to happen, you should set your Internet browser so that it refuses to accept cookies.

A general objection to the use of cookies used for online marketing purposes can be declared for a large number of the services, especially in the case of tracking, via the U.S. site or the EU site Furthermore, cookies can be stored by disabling them in the browser settings. Just so you know, in this case, not all functions of this online offer can be used.

With SSL/TLS encryption
This website uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content, such as requests you send to us as the site operator. You can recognise an encrypted connection by the browser’s address line changing from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, third parties cannot read the data you transmit to us.

Without SSL/TLS encryption
So that you know, data transmitted over an open network such as the Internet or an e-mail service without SSL encryption can be viewed by anyone. You can recognise an unencrypted connection because the browser’s address line shows “http://” and no lock symbol is displayed in your browser line. Information transmitted over the Internet and content received online may be transmitted over third-party networks. We cannot guarantee the confidentiality of any communications or materials sent over such open or third-party networks.

Suppose you disclose personally identifiable information over an open network or third-party networks. In that case, I want you to know that your information may be lost or accessed by third parties, and, as a result, the information may be collected and used without your consent. While, in many cases, the individual data packets are transmitted in encrypted form, the sender and recipient names are not. Even if the sender and the recipient reside in the same country, the data transfer via such networks often occurs without controls, even via third countries, i.e., via countries that do not offer the same level of data protection as your country of domicile. We assume no responsibility for the security of your data during transmission over the Internet and disclaim any liability for direct or indirect losses. We ask you to please use other means of communication if you think this is necessary or reasonable for security reasons.

Despite extensive technical and organisational security precautions, data may be lost or intercepted and manipulated by unauthorised persons. As far as possible, we take appropriate technical and organisational security measures to prevent this within our system. However, your computer is outside the security perimeter under our control. It is your responsibility as a user to let yourself know about the necessary security precautions and take the proper measures. As the website operator, we are in no way liable for any damage you may suffer due to data loss or manipulation.

Data you enter in online forms may be passed on to authorised third parties for order processing and may be viewed and possibly processed by them.

Server Log-Files
The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and Browser version
  • Operating system used
  • referrer URL
  • Host name of the accessing computer
  • Time of the server request

This data cannot be assigned to specific persons. This data is not merged with other data sources. We reserve the right to check this data retrospectively if we know of clear indications of illegal use.

Third-party services
This website may use Google Maps for embedding maps, Google Invisible reCAPTCHA for protection against bots and spam, and YouTube for embedding videos.

These services of the American Google LLC use cookies, among other things, and as a result, data is transferred to Google in the USA. However, we would like to assume that no personal tracking takes place in this context solely through our website.

Google has ensured adequate data protection through the US-European and the US-Swiss Privacy Shield.

Further information can be found in Google’s privacy policy.

Contact form
If you send us any questions through the contact form, your data from the inquiry form, including the contact data you gave there, will be stored by us to process the search and in case of follow-up questions. We do not pass on this data without your consent.

For the comment function on this website, in addition to your comment, details of when the word was created, your e-mail address, and, if you do not post anonymously, the username you have chosen will be stored.

Storage of the IP address
Our comment function stores the IP addresses of users who post comments. Since we do not check comments on our site before they are activated, we need this data to take action against the author in case of legal violations such as insults or propaganda.

Subscribing to comments
As a site user, you can subscribe to comments after registering. Just to let you know, you will receive a confirmation email to verify that you are the owner of the email address provided. You can unsubscribe from this feature anytime via a link in the info emails.

Data Subject Rights
Right to confirmation
Every data subject has the right to request confirmation from the website operator on whether personal data concerning them are being processed. If you wish to exercise this right of confirmation, you may, at any time, contact the Data Protection Officer.

Right of access
Every person affected by the processing of personal data has the right to receive information free of charge from the operator of this website at any time about the personal data stored about them and a copy of this information. Furthermore, information may be provided about the following, if applicable:

  • the purposes of processing
  • the categories of personal data processed
  • the recipients to whom the personal data have been or will be disclosed, if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
  • the existence of a right to obtain the rectification or erasure of personal data concerning them, or the restriction of processing by the controller, or a right to object to such processing
  • the existence of a right of appeal to a supervisory authority
    if the personal data are not collected from the data subject: Any available information about the origin of the data.

Furthermore, the data subject has the right to be informed whether personal data have been transferred to a third country or an international organisation. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards concerning the transfer.

If you would like to use this right to information, you can contact our data protection officer anytime.

Right to rectification
Every person affected by the processing of personal data has the right to demand the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request that incomplete personal data be completed, including using a supplementary declaration.

If you’d like to do this right of rectification, you can contact our data protection officer at any time.

Right to erasure (right to be forgotten)
Any person concerned by the processing of personal data has the right to obtain from the controller of this website the erasure without delay of personal data concerning them, where one of the following grounds applies and insofar as the processing is no longer necessary:

  • The personal data have been collected or otherwise processed for purposes for which they are no longer necessary.
  • The data subject revokes the consent on which the processing was based, and there is no other legal basis for the processing
  • The data subject objects to the processing on grounds relating to their particular situation, and there are no overriding legitimate grounds for the processing or the subject data objects to the processing in the case of direct marketing and related profiling
  • The personal data have been processed unlawfully
  • The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject
  • The personal data has been collected about information society services provided directly to a child

If one of the above reasons applies, and you would like to arrange for the deletion of personal data stored by the operator of this website. In that case, please feel free to contact our data protection officer anytime. The data protection officer of this website will be able to arrange for the erasure request to be taken care of immediately.

Right to restriction of processing
Any person concerned by the processing of personal data has the right to obtain from the controller of this website the restriction of processing if one of the following conditions is met:

The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data

  • The processing is unlawful. The data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data
  • The controller no longer needs the personal data for the processing, but the data subject requires it for the assertion, exercise or defence of legal claims
  • The data subject has objected to the processing on grounds relating to their particular situation, and it is not yet clear whether the legitimate interests of the controller override those of the data subject

Suppose one of the conditions, as mentioned earlier, is met. In that case, please feel free to ask for personal data stored by the operator of this website at any time by contacting our data protection officer. This website’s data protection officer will arrange the processing restriction.

Right to data portability
Every person affected by the processing of personal data has the right to receive the personal data concerning them in a structured, common and machine-readable format. They also have the right to transfer this data to another controller if the legal requirements are met.

Furthermore, the data subject has the right to obtain that the personal data be transferred directly from one controller to another controller as this is technically feasible and insofar as this does not adversely affect the rights and freedoms of other persons.

To ensure data portability, you can contact the data protection officer appointed by the operator of this website at any time.

Right of objection
Any person affected by the processing of personal data has the right to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them.

The operator of this website shall no longer process the personal data in the event of an objection unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or if the processing serves the purpose of asserting, exercising or defending legal claims.
Please contact the Data Protection Officer on this website if you’d like to exercise the right to object.

Right to revoke consent granted under the data protection law
Every person affected by the processing of personal data has the right to cancel a given consent to the processing of personal data at any time.

If you wish to exercise your right to revoke consent, you may contact our data protection officer anytime.

Contradiction mail
The use of contact data published within the framework of the Impressum obligation to send advertising and information materials not explicitly requested is currently prohibited. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.

Chargeable services
For the provision of chargeable services, we request additional data, such as payment details, to be able to execute your order. We store this data in our systems until the statutory retention periods have expired.

The copyright and all other rights to the content, images, photos or other files on the website belong exclusively to the operator of this website or the specifically named copyright holders. The copyright holder must be able to obtain all files in advance.

Anyone who commits a copyright infringement without the consent of the respective copyright holder may be liable to prosecution and possibly to damages.

All information on our website has been carefully checked. We try to ensure our data is up-to-date, correct and complete. Nevertheless, the occurrence of errors can not be excluded entirely, so we can not guarantee the completeness, accuracy and timeliness of information, including journalistic-editorial nature. Liability claims regarding damage caused by the use of any information provided, including any kind of information which is incomplete or incorrect, will therefore be rejected.

The publisher may change or delete texts at his discretion and without notice and is not obliged to update the contents of this website. The use of or access to this website is at the visitor’s own risk. The publisher, its clients or partners are not responsible for damages, such as direct, indirect, incidental, consequential or punitive damages, allegedly caused by the visit to this website and consequently assume no liability for such damages.

The publisher also accepts no responsibility or liability for the content and availability of third-party websites that can be accessed via external links on this website. The operators of the linked sites are solely responsible for their content. The publisher thus expressly distances itself from all third-party content that may be relevant under criminal or liability law or that may offend common decency.

Google Maps
This website uses the offer of Google Maps. This lets us display interactive maps directly on the website and lets you use the map function comfortably. By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. This occurs regardless of whether Google provides a user account through which you are logged in or there is no user account. If logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for advertising, market research and demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and inform other social network users about your activities on our website. You have the right to object to creating these user profiles, whereby you must contact Google to exercise this right. For more information on the purpose and scope of data collection and processing by Google and more details on your rights and settings options for protecting your privacy, please visit

Google reCAPTCHA
This website uses the reCAPTCHA service of Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland “Google”). The query distinguishes whether the input is made by a human or by automated machine processing. The question includes sending the IP address and possibly other data required by Google for the reCAPTCHA service to Google. For this purpose, you can send your input to Google and use it there. However, your IP address will be shortened beforehand by Google within European Union member states or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will be able to use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCaptcha will not be merged with other data from Google. Your data may also be sent to the USA in the process. For data transfers to the USA, there is an adequacy decision of the European Commission, the “Privacy Shield”. Google participates in the “Privacy Shield” and has submitted the requirements. By pressing the query, you consent to the processing of your data. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the process based on the consent until revocation.
You can find more information about Google reCAPTCHA and the associated privacy policy at:

Google Analytics
This website uses Google Analytics, a web analytics service Google Ireland Limited provides. If the data controller on this website is located outside the European Economic Area or Switzerland, then Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are now called “Google”.

The statistics obtained enable us to improve our offer and make it more interesting for you as a user. This website also uses Google Analytics to cross-device visitor flow analysis via a user ID. If you have a Google user account, you can deactivate the cross-device analysis of your usage in the settings there under “My data” and “Personal data”.

The legal basis for the use of Google Analytics is Art. 6 para. 1 p. 1 lit. f DS-GVO. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. We would like to point out that on this website, Google Analytics has been extended by the code “_anonymizeIp();” to ensure an anonymised collection of IP addresses. This means IP addresses are processed in abbreviated form, meaning they cannot be linked to a specific person. If the data collected about you is related to a person, this is immediately excluded, and the personal data is deleted immediately.

Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity and provide other services relating to website activity and internet usage to the website operator. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield,

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. You may be unable to use cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to utilise the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: Disable Google Analytics.

In addition, you can also prevent the use of Google Analytics by clicking on this link: Disable Google Analytics. This will save a so-called opt-out cookie on your data carrier, which prevents the processing of personal data by Google Analytics. Please keep in mind that if you delete all cookies on your terminal device, these opt-out cookies will also be deleted, i.e. you will have to set the opt-out cookies again if you wish to continue to prevent this form of data collection. The opt-out cookies are set per browser and computer/end device and must therefore be activated separately for each browser, computer or other end devices.

We use the marketing services of the social network LinkedIn of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”) within our online offer.

These use cookies, i.e. text files that are stored on your computer. This enables us to analyse your use of the website. For example, we can measure the success of our ads and show users products they were previously interested in.

For example, information on the operating system, the browser, the website you previously visited (referrer URL), which websites the user visited, which offers the user clicked on, and the date and time of your visit to our website is collected.

The information generated by the cookie about your use of this website is transferred pseudonymously to a LinkedIn server in the USA and stored there. LinkedIn therefore does not store the name or email address of the respective user. Instead, the above data is only assigned to the person for whom the cookie was generated. This does not apply if the user has allowed LinkedIn to process without pseudonymisation or has a LinkedIn account.

You may refuse to use cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to utilise the full functionality of this website. You can also object to using your data directly at LinkedIn:

We use LinkedIn Analytics to analyse and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user. All LinkedIn companies have adopted the standard contractual clauses to ensure that the data traffic to the USA and Singapore necessary for the development, implementation and maintenance of the services lawfully takes place. If we ask users for consent, the legal basis for processing is Art. 6 (1) lit. a DSGVO. Otherwise, the legal basis for using LinkedIn Analytics is Art. 6 para. 1 p. 1 lit. f DSGVO.

Third-party provider information: LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2 Ireland; User Agreement and Privacy Policy.

Adobe Fonts
We use Adobe Fonts for the visual design of our website. Adobe Fonts is a service provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe), which gives us access to a font library. To integrate the fonts we use, your browser must establish a connection to an Adobe server in the USA and download the font required for our website. Adobe thereby receives the information that our website was accessed from your IP address. For more information on Adobe Fonts, please look at Adobe’s privacy policy, which you can access here: Adobe Fonts.

Monotype Fonts
This website uses, a font visualisation service provided by Monotype Imaging Holdings Inc., allowing it to embed related content on its pages. Personal Data Collected: Usage data and various data types as described in the service’s privacy policy. Processing Location: United States of America (USA); Privacy Policy.

Data transfer to the USA
Among other things, tools from companies based in the USA are integrated into our website. If these tools are active, your data may be transferred to the US servers of the respective companies. We would like to point out that the USA is not a safe third country in the sense of EU data protection law. US companies are obliged to hand over personal data to security authorities without you, as a data subject can take legal action against this. It can, therefore, not be ruled out that US authorities (e.g. intelligence services) process, evaluate, and permanently store your data on US servers for monitoring purposes. We do not influence these processing activities.

We may change this privacy policy without prior notice if that’s okay with you. The current version published on our website applies. Insofar as the data protection declaration is part of your agreement, we will inform you about the change by e-mail or other suitable means in case of an update.

The author assumes no liability for the information’s correctness, accuracy, timeliness, reliability and completeness.

Liability claims against the author for material or immaterial damage resulting from access to, use, or non-use of the published information, misuse of the connection, or technical malfunctions are excluded.

All offers are non-binding. The author reserves the right to change, add to, or delete parts of the pages or the entire offer without prior notice or to temporarily or permanently cease publication.

Source: BrainBox Solutions


The Swiss Fintech Alliance encourages innovation and knowledge, particularly in new technologies and the rapidly changing regulatory environment. Through collaboration among tech-driven finance companies, regulatory authorities, and political representatives, we strive to keep Swiss fintech competitive globally. We actively engage in projects promoting environmental protection and the integration of individuals and companies in disadvantageous situations. As a politically and confessionally neutral non-profit organisation, our primary goal is the advancement of disruptive finance.